Axelerate Books — four field manuals, one per problem

Four books in production. Free for enrolees when the courses run.

Cover of The Objection Vault.
The Objection Vault

The Objection Vault: The 25 Things Sellers Say to Get Off the Phone

Axelerate · Cold Calling, book one of four

Buy this book$19Free for enrolees when the courses run

An objection is not a no. It means the seller is still on the phone — and a real no sounds different, which is the first thing this book teaches you to hear.

Every rebuttal in it runs one pattern: acknowledge, isolate, reframe, redirect. Learn the pattern once and it applies twenty-five times. The objections are grouped into the five families they actually arrive in — the brush-off, price, trust, timing and competition — and each one gets the same four-part treatment: what they said, what they mean, what you say, why it works. That repetition is deliberate. It makes the book scannable mid-call, which is how it will really be used.

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Inside

  1. 1An objection is not a no
  2. 2The four-step pattern every rebuttal runs
  3. 3Family one — the brush-off
  4. 4Family two — price
  5. 5Family three — trust
  6. 6Family four — timing
  7. 7Family five — competition
  8. 8The ones you let go, and staying compliant
  9. 9Building your own, for the objection that is not in here
  10. 10Drills, and the ten-minute daily warm-up

Where it comes from

The book is the written form of the objections masterclass. Nothing in it is theory — every rebuttal is one that has been run on a live floor.

The masterclassesApply to train

Cover of The First 15 Seconds.
The First 15 Seconds

The First 15 Seconds: Openers That Stop the Hang-Up

Axelerate · Cold Calling, book two of four

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Buy this book$19Free for enrolees when the courses run

Most cold calls are lost before the seller has heard a full sentence. The first fifteen seconds decide whether you get the next two minutes, and almost nobody prepares them.

This book is only about that opening. The pattern interrupts that stop the reflex hang-up, the permission-based intro that leaves the seller feeling in charge, and the six things callers say first that end the call on the spot. Each opener is written out, then taken apart by what it does to the person on the other end.

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Inside

  1. 1Why the hang-up is a reflex, not a decision
  2. 2The pattern interrupt
  3. 3The permission-based intro, word for word
  4. 4Six things never to say first
  5. 5Matching the opener to the list
  6. 6Drills — fifty openers a day

Where it comes from

The opener is the first thing drilled on the operating month floor, before anyone is allowed near a real list.

The operating monthApply to train

Cover of The Motivation Interview.
The Motivation Interview

The Motivation Interview: Twelve Questions That Tell You in Four Minutes

Axelerate · Cold Calling, book three of four

Buy this book$19Free for enrolees when the courses run

The worst question in cold calling is whether they are interested in selling. It collects a no from people who would have sold.

This is the shortest of the cold-calling books and the most mechanical. Twelve questions, in order, each one digging at one of four things: the situation, the motivation, the timeline, the flexibility. Each comes with why it works, what a motivated answer sounds like, what a tyre-kicker sounds like, and the follow-up probe. Then how to read the answers — and the part most callers get wrong, when to stop asking.

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Inside

  1. 1The worst question in cold calling
  2. 2The four things you are digging for
  3. 3The twelve questions, in order
  4. 4Reading the answers
  5. 5When to stop asking
  6. 6Drills — the four-minute call flow, practised

Where it comes from

The interview is what a trainee runs on the operating month floor, every day, on real lists. This book is that call written down.

The operating monthApply to train

Cover of Scripts by List Type.
Scripts by List Type

Scripts by List Type: Same House, Different Owner, Different Call

Axelerate · Cold Calling, book four of four

Buy this book$19Free for enrolees when the courses run

The same words land differently on a landlord and on a widow. Running one script against five different lists is the most expensive habit in the seat, and this book prices it.

What never changes in a cold call is separated from the three things that always do — the opener, the pain probe, and the landmine. Then five lists get the same treatment each: who they are, what they are actually feeling, the opener, three questions unique to that list, what never to say, and the handover into the interview.

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Inside

  1. 1Why one script fails
  2. 2The constant and the variable
  3. 3Absentee and out-of-state owners
  4. 4Pre-foreclosure — urgency without pressure
  5. 5Tired landlords
  6. 6Vacant properties
  7. 7Land and vacant lots
  8. 8Stacked lists — which pain leads

Where it comes from

The list opener hands off to the interview, and the interview triggers the objections the first book answers. The cold-calling books are one chain.

What is trainedApply to train