Field guide No. 04 · Cold calling
Tonality
Sounding like a buyer, not a telemarketer. Pace, pitch, downward inflection, and the strategic pause.
One sitting, 15–40 minutes
PDF and DOCX
Pre-release
Not on sale yet. Nothing is charged and no card is asked for.
What is inside
- The four tonal patterns that mark a caller as a telemarketer in one sentence
- Downward inflection, and the questions it belongs on
- Pace against a seller who is talking fast because they are anxious
- A recording drill: same script, five readings, scored
- One-page cheat sheet for the monitor
Who it is for
Anyone working, or about to work, the phone on a US real estate team. It assumes no prior experience and does not spend pages establishing that cold calling is difficult.