Home / Books / The First 15 Seconds
Field guide No. 02 · Cold calling
The First 15 Seconds
Openers that stop the hang-up. Pattern interrupts, the permission-based intro, and what never to say first.
One sitting, 15–40 minutes
PDF and DOCX
Pre-release
Not on sale yet. Nothing is charged and no card is asked for.
What is inside
- Four openers, word for word, and the situation each one is for
- The permission-based intro and why it outperforms the pitch
- Eleven first lines that end the call, and the repair for each
- A drill set you can run in twenty minutes before a shift
- One-page cheat sheet for the monitor
Who it is for
Anyone working, or about to work, the phone on a US real estate team. It assumes no prior experience and does not spend pages establishing that cold calling is difficult.